Karl on BBC Radio Solent

If you’re based around¬†Southampton, you might have heard Karl on BBC Radio Solent this morning. He discussed different sensory marketing tactics that retailers use to engage shoppers, from different styles of music to other noises and smells that appeal to different customers for different products.

Missed it?¬†Click here to listen to Karl’s interview again on the BBC iPlayer, at around 37 minutes in.