Karl in El Pais

If you happened to visit Spain before Christmas, you may have read his comment in daily newspaper El Pais talking about retail psychology and the shopping experience.

El Pais journalist Leticia Garcia approached him for comment on the back of the high profile international VM work that he and his team at Visual Thinking have completed for several leading retail brands in recent months. For those of you in the UK or elsewhere in the world who didn’t see it, he offered retail insight on the influence of visual merchandising on shopper engagement and, in the ever-evolving world of multichannel retailing, the need for brands to provide shoppers with real reasons to visit a store and encourage them to browse in new ways.

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