Karl in Pet Product Marketing

 

 

 

 

 

 

Following our work to help transform the fortunes of Wimbledon-based pet store, Creature Company, on the hit BBC2 TV show Alex Polizzi – The Fixer, Karl was recently asked to share his visual merchandising tips to help improve pet retailers’ businesses. From the importance of thinking like a shopper and helping shoppers avoid choice and navigation angst during the purchase journey, to creating instore theatre and the value of upcycling existing fixtures, to revitalise the shopping experience on a small budget. The magazine also featured a detailed case study on the Creature Company project and an interview with its owner, Sebastien Latour.

If you’d like to see what happened behind the scenes of this season’s The Fixer, visit: http://bit.ly/1JLch4H