Karl in Aspire magazine

Karl has been talking to Aspire – the inflight magazine from Abu Dhabi-based Etihad Airways – about the benefits of subtle sensory cues in retail.

This approach has been seized by major world brands as a means of engaging with shoppers in new and more effective ways, ensuring they meet their customers’ needs rather than bombarding them with misdirected sales messages.

You can read the full article in the April edition of Aspire magazine.