Heal’s is an iconic independent British furniture and furnishings brand. On 7 March the chain relaunched the flagship London store on Tottenham Court Road, after the main section was given a low-cost makeover to enhance new product lines.
The bed shop on the ground floor features themed areas from famous movies, whilst the charming bed and mattress selector area is based on the Three Little Bears to get customers in the mood for sleep.
Other areas in the store have a more specialist feel and departments have been moved and refurbished to suit their new product ranges. Both the home accessories and home fragrance areas are divided into branded specialist sections, whilst the legendary cookshop has been relaunched with focal points and improved shopping ease. The other floors, dedicated to home furnishings and interior design, also have much-improved layouts and themed areas.
This is a low cost VM makeover where the emphasis has been placed on new product displays and subtle but important changes to decoration. Impactful focal points and interior displays are areas where Heal’s has traditionally always been strong. For me, it is a successful example of the showstopping impact that VM can make, especially when budgets are tight.