Karl on BBC Radio Solent

If you’re based around Southampton, you might have heard Karl on BBC Radio Solent this morning. He discussed different sensory marketing tactics that retailers use to engage shoppers, from different styles of music to other noises and smells that appeal to different customers for different products.

Missed it? Click here to listen to Karl’s interview again on the BBC iPlayer, at around 37 minutes in.

Karl on Superbrands

Karl appeared on BBC Radio Coventry & Warwickshire to discuss the merits and methods of the Superbrands list – the 2012 version of which was released today.

During an interview on Annie Othen’s morning show, Karl explained just what makes a Superbrand, and discussed with a jeweller from Coventry how small retail businesses could use some of that magic themselves.

Karl can currently be seen on BBC Two programme The Fixer, alongside businesswoman Alex Polizzi, turning around small family retailers such as Kettley’s Furniture and Courtyard Bridal.

Karl has offered his advice – which is usually given to global brands such as Harley Davidson and Marks & Spencer – to small retailers who are looking to improve their standing on the high street.

If you would like Karl’s advice on how to improve your retail business, please send an email to: mail@visualthinking.co.uk

You can listen again to Karl’s interview on BBC Radio Coventry and Warwickshire on the BBC iPlayer by clicking here.