If you were listening to BBC Radio Coventry and Warwickshire this morning, you may have heard Karl talking discussing VM techniques in supermarkets on Annie Othen’s morning show.
If you’ve picked up a copy of the Daily Mirror today, you might have noticed Karl on page eight.
He was interviewed by the paper yesterday about various VM techniques that are used by supermarkets, from varying floor surfaces to subtle scents.
If you’re a reader of Retail Week, you might have noticed a feature on the fantastic new Sainsbury’s store in King’s Lynn.
This store’s rather unorthodox approach to VM is, I believe, a fantastic showcase for supermarkets’ potential, and one that I’m proud to say Visual Thinking assisted with.
Along with Twelve, Pope Wainwright and Sainsbury’s in house team, we have together given the store a creative and authoritative new look for several different product categories including product presentation and overall VM delivery for Kitchen shop, Paper shop and TU Clothing.
Karl has been talking to Food Manufacture magazine about the increased marketing importance of packaging to retailers.